Journal

How Many Photos Should a Real Estate Listing Have?
Zillow Research found listings with fewer than nine photos fared worst, and those with 28 or more sold less quickly than those with 22 to 27.

Virtual staging or real staging: which suits a listing?
Virtual staging suits vacant homes, homes with outdated furniture and properties with tenants. Here is how it differs from traditional staging.

Edited listing photos and buyer expectations
Filters, AI tools and virtual staging can brighten and clean up listing photos. Buyers feel misled when the home does not match in person.

When do aerial photos help a real estate listing?
Aerial photos help a listing when the setting is part of the selling point: large lots, waterfront, views, sloped lots and nearby amenities.